It only takes five minutes to complete, and you'll get a clear picture of how mature your Marketing Automation approach is at a glance. From strategy to data. From personalization to results. Fast, clear, and applicable—for anyone who wants to grow with Marketing Automation.
For marketers, managers, and entrepreneurs who want to know how far they have come in their development with Marketing Automation. Whether you are just starting out or are already more advanced, this scan provides you with clear insights and concrete starting points for improving your approach—today and in the future.
The scan shows how mature your Marketing Automation approach is, based on the Maturity model: Crawl – Walk – Run – Fly. For each dimension, you will get a clear picture of where you currently stand and where there are still opportunities for growth. The scan looks at four crucial dimensions that determine success with Marketing Automation:
How solid is your foundation? Think about strategy, systems, and channels.
Do you have a clear setup, or do you work with separate tools and ad hoc campaigns?
How do you use your tooling? Think about personalization, A/B testing, and segmentation.
Are you really making a difference for your target group, or is it still "one size fits all"?
How many people do you reach, what does it yield, and what do you invest?
Are you using the right KPIs and do you have control over growth?
What do you know about your marketing performance—and what do you do with that information?
Do you measure what works, or do you mainly rely on gut feeling?
If you would like to discuss ideas, I would be interested in talking to you. It would be great to share our experiences and find out what we can do for you!
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