"Devising and creating the most suitable solution for the most complex issues in a combination of a top team (HI), AI and proven technology."
Jasper van den Broek
Founder
Let's work together to prevent marketing waste
...
...and connect people and organizations.
Where it all began for us...
It's 2010. The digital marketing world has been on the rise for years. Childhood friends Kjeld Piek and Jasper van den Broek have been working in the digital marketing sector for some time and are starting to feel the urge to start their own business.
Determined and driven, they embark on their entrepreneurial adventure and start Clever Strategy: a marketing agency focused on growth. From day one, they firmly believe in the combination of technology, data, media, and marketing. No more shooting in the dark, but working in a targeted manner.
To the pointComprehensiveSwitch for the story
Our mission
Achieving real results is different from making as much noise as possible. For us, it means eliminating noise and working as focused, effective, and personal as possible.
We get to know your customer really well
We embrace tomorrow's marketing technology and use it for what it's intended: to really get to know your customer and respond to their needs. We contribute to this every day. For and with our clients, because successful marketing agencies don't just have the knowledge; they also know how to collaborate.
Our vision
To combat marketing waste, we connect people and organizations. With the rise of new technology and the ever-changing (media) behavior of digital consumers, this might seem to be getting easier, but the opposite is true. We see that companies still operate in silos, and this comes at the expense of the connection between people and organizations. The result: wasted marketing dollars.
We connect your organization with your customer
We believe that technology, data, marketing, and media have only one task: to connect organizations with customers. Each of these connections adds up, allowing us to build on that initial contact and develop a lasting relationship. In this way, we create a world in which our relationships and their customers arehyperconnectedand their bonds are constantly growing stronger.
Inner Smile Certified
At Clever, growth isn't just about strategy, technology, or results. It starts with people. With how you feel, how much energy you have, and whether you feel empowered to be yourself.
That's why we're the first marketing agency in the Netherlands to be Inner Smile Certified. This approach allows the Clever team to gain insight into what energizes them and where there's room for growth, both at work and outside of work.
You can tell. In how we work together, how we communicate, and how committed we are to your results. Because people who feel good about themselves build stronger relationships. With each other and with our customers.
We are not just any marketing agency.
We are relationship builders.
We are a marketing agency focused on growth. We believe in the power of genuine connections and data as the connecting factor. We don't just want to reach your target audience, we want to win their hearts.
From one-time buyers to loyal customers
Our vision is driven by the desire for a world in which brands and their customers function as one. A world in which they form relationships and continuously strengthen them. We strive to make that vision a reality. We do this by combining innovative marketing, media, and content strategies with groundbreaking technologies.
A joint journey to success
We believe that true growth depends not only on knowledge and expertise, but above all on the art of collaboration. For us, collaboration means not only listening to your needs, but truly understanding what drives you and your brand. By listening and learning from each other, we create growth together.
Our Clever Relationship Builders
Meet our Clever Experts: hyperconnected thinkers who help you take your marketing strategy to the next level. We combine in-depth knowledge with a forward-thinking approach to achieve sustainable growth and loyal customer relationships.
Passionate about developing campaigns, e-commerce, and loyalty solutions focused on relationship building!
Kjeld Piek
Founder
"I strive to help brands and companies grow by creating innovative marketing strategies tailored to insights and behavior."
Wouter Vos
Strategy Director
The best strategies combine the creativity of art with the precision of data. That's what I strive for!
Dana Rhoades
Head of Strategy & Insights
"Loves diving into data, but fortunately also resurfaces with applicable optimization advice."
Rosemarije Haasnoot
Digital Data Analyst
"With a focus on data and personalization, we work with you to ensure that every customer journey is personal and meaningful."
Anouk Molendijk
Digital Strategy Consultant
No question is too crazy. You can always come to us for honest advice with a little Rotterdam love.
Linda Groeneweg
Team Lead Project Management
"Project manager through and through! Happy customers, planning & structuring... That's what makes me happy!"
Fleur de Potter
Project Manager
"I am delighted when everything comes together perfectly for the client, technology, media, and strategy!"
Jessica Jiscoot
Project Manager
"I enjoy creating a collaborative environment where humanity and structure are in balance, so that everyone's talents can truly shine."
Jana Kruit
Project Manager
"With a commercial perspective and a data-driven approach, I enjoy getting the most out of every campaign."
Hans Mol
Media Specialist
"A results-oriented media enthusiast who makes strategic choices to achieve sustainable growth and maximum impact."
Femke Evers
Head of Media
"With an eye for detail, we work together to create campaigns that not only stand out, but also achieve the best results."
Britt van Putte
Media Specialist
"With my competitive mindset, I always focus on teamwork and results, which is the best strategy for succeeding online."
Joy Haarman
Online Marketer
"Because I often go windsurfing on the weekends, I know how to help our customers find the right wind direction during the week. I also surf the internet like a creative, all-round marketer."
Dyon Cools
Online Marketer
"From tracking to targeting: I ensure that online media not only runs smoothly, but also delivers real returns."
Eva Benschop
Expert Lead Digital Media
"Within Clever's open culture, I have the freedom to develop myself, help others, and become even better at Marketing Technology."
Martijn Ketting
Team Lead Marketing & Automation
The campaign engineer who takes Marketing Automation to the next level.
Robert-Jan de Bruine
Campaign Developer
Transform strategies into powerful campaigns with the latest, advanced marketing automation tools for unmatched results.
Ibe de Vries
Campaign Developer
"Wanting to put a smile on the customer's face with the result of a beautifully designed campaign or personalization."
Jasper de Korte
Campaign Developer
"Building reliable and scalable solutions in which technology, performance, and ease of use reinforce one another."
Henk Vaandrager
Backend Developer
Developer focused on improving website performance and user experience
Tjardo van der Zijden
Back-end Developer
Jordy Nugteren
Jordy Nugteren
Front-end Developer & Designer
"A patient connector who supports users with an eye for detail"
Deef Vink
Support Developer
"Together, we build lasting relationships by content strategic, impactful content . This is the foundation for turning one-time buyers into loyal customers. I'm happy to help!"
Leonie van der Stel
Expert Lead Content
"Never a dull moment, love the multitasking moments at work"
Natasha Rijk
Administrative Office Assistant
"We are building a work environment where collaboration comes naturally, where people feel valued, can grow, and enjoy making a difference for our customers."
Mariska de Visser
HR Associate
We'd love to get to know you
If you would like to discuss ideas, I would be interested in talking to you. It would be great to share our experiences and find out what we can do for you!
If you would like to discuss ideas, I would be interested in talking to you. It would be great to share our experiences and find out what we can do for you!