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let's work together to preventmarketing waste...
…and connecting people and organizations.
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Where it all began for us...
It's 2010. The digital marketing world has been on the rise for years. Childhood friends Kjeld Piek and Jasper van den Broek have been working in the digital marketing sector for some time and are starting to feel the urge to start their own business.
Determined and driven, they embark on their entrepreneurial adventure and start Clever Strategy: a marketing agency focused on growth. From day one, they firmly believe in the combination of technology, data, media, and marketing. No more shooting in the dark, but working in a targeted manner.
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Our mission
Working together to combat marketing waste.
Achieving real results is different from making as much noise as possible. For us, it means eliminating noise and working as focused, effective, and personal as possible.
We get to know your customer really well
We embrace tomorrow's marketing technology and use it for what it's intended: to really get to know your customer and respond to their needs. We contribute to this every day. For and with our clients, because successful marketing agencies don't just have the knowledge; they also know how to collaborate.
Our vision
We are creating a world in which our relationships and their customers are hyperconnected and their bonds are constantly growing stronger.
To combat marketing waste, we connect people and organizations. With the emergence of new technology and the ever-increasing (media) behavior of digital consumers, this seems to be becoming easier, but the opposite is true. We see that companies still work in silos, which is detrimental to the connection between people and organizations. The result: wasted marketing dollars.
We connect your organization with your customer
We believe that technology, data, marketing, and media have only one task: to connect organizations with customers. Each of these connections adds up, allowing us to build on that initial contact and develop a lasting relationship. In this way, we create a world in which our relationships and their customers arehyperconnectedand their bonds are constantly growing stronger.
Inner Smile Certified
Because strong customer relationships start with people who are balanced.
At Clever, growth isn't just about strategy, technology, or results. It starts with people. With how you feel, how much energy you have, and whether you feel empowered to be yourself.
That's why we're the first marketing agency in the Netherlands to be Inner Smile Certified. This approach allows the Clever team to gain insight into what energizes them and where there's room for growth, both at work and outside of work.
You can tell. In how we work together, how we communicate, and how committed we are to your results. Because people who feel good about themselves build stronger relationships. With each other and with our customers.
We are not just any marketing agency.
We are relationship builders.
We are a marketing agency focused on growth. We believe in the power of genuine connections and data as the connecting factor. We don't just want to reach your target audience, we want to win their hearts.
From one-time buyers to loyal customers
Our vision is driven by the desire for a world in which brands and their customers function as one. A world in which they form relationships and continuously strengthen them. We strive to make that vision a reality. We do this by combining innovative marketing, media, and content strategies with groundbreaking technologies.
A joint journey to success
We believe that true growth depends not only on knowledge and expertise, but above all on the art of collaboration. For us, collaboration means not only listening to your needs, but truly understanding what drives you and your brand. By listening and learning from each other, we create growth together.
Our Clever Relationship Builders
Meet our Clever Experts: hyperconnected thinkers who help you take your marketing strategy to the next level. We combine in-depth knowledge with a forward-thinking approach to achieve sustainable growth and loyal customer relationships.
FoundersVisionStrategy InsightsProject ManagementAdvertisingMarketing AutomationDevelopmentPerformance ContentAdministrationHR
Jasper van den Broek
Founder
"Devising and creating the most suitable solution for the most complex issues in a combination of a top team (HI), AI and proven technology."
Kjeld Piek
Founder
Passionate about developing campaigns, e-commerce, and loyalty solutions focused on relationship building!
Wouter Vos
Strategy Director
"I strive to help brands and companies grow by creating innovative marketing strategies tailored to insights and behavior."
Dana Rhoades
Head of Strategy & Insights
The best strategies combine the creativity of art with the precision of data. That's what I strive for!
Rosemarije Haasnoot
Digital Data Analyst
"Loves diving into data, but fortunately also resurfaces with applicable optimization advice."
Anouk Molendijk
Digital Strategy Consultant
"With a focus on data and personalization, we work with you to ensure that every customer journey is personal and meaningful."
Linda Groeneweg
Team Lead Project Management
No question is too crazy. You can always come to us for honest advice with a little Rotterdam love.
Fleur de Potter
Project Manager
"Project manager through and through! Happy customers, planning & structuring... That's what makes me happy!"
Jessica Jiscoot
Project Manager
"I am delighted when everything comes together perfectly for the client, technology, media, and strategy!"
Jana Kruit
Project Manager
"I enjoy creating a collaborative environment where humanity and structure are in balance, so that everyone's talents can truly shine."
Femke Evers
Head of Media
"A results-oriented media enthusiast who makes strategic choices to achieve sustainable growth and maximum impact."
Britt van Putte
Media Specialist
"With an eye for detail, we work together to create campaigns that not only stand out, but also achieve the best results."
Joy Haarman
Online Marketer
"With my competitive mindset, I always focus on teamwork and results, which is the best strategy for succeeding online."
Dyon Cools
Online Marketer
"Because I often go windsurfing on the weekends, I know how to help our customers find the right wind direction during the week. I also surf the internet like a creative, all-round marketer."
Eva Benschop
Expert Lead Digital Media
"From tracking to targeting: I ensure that online media not only runs smoothly, but also delivers real returns."
Martijn Ketting
Team Lead Marketing & Automation
"Within Clever's open culture, I have the freedom to develop myself, help others, and become even better at Marketing Technology."
Robert-Jan de Bruine
Campaign Developer
The campaign engineer who takes Marketing Automation to the next level.
Ibe de Vries
Campaign Developer
Transform strategies into powerful campaigns with the latest, advanced marketing automation tools for unmatched results.
Jasper de Korte
Campaign Developer
"Wanting to put a smile on the customer's face with the result of a beautifully designed campaign or personalization."
Tjardo van der Zijden
Back-end Developer
Developer focused on improving website performance and user experience
Jordy Nugteren
Front-end Developer & Designer
Jordy Nugteren
Deef Vink
Support Developer
"A patient connector who supports users with an eye for detail"
Leonie van der Stel
Expert Lead Content
"Together, we build lasting relationships by content strategic, impactful content . This is the foundation for turning one-time buyers into loyal customers. I'm happy to help!"
Natasha Rijk
Administrative Office Assistant
"Never a dull moment, love the multitasking moments at work"
Ymke Stougje-Verkamman
HR Advisor
"Work with the best team to build the best culture, where everyone enjoys coming to work every day to serve our customers."
We would love to get to know you,
If you would like to discuss ideas, I would be interested in talking to you. It would be great to share our experiences and find out what we can do for you!
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