Nowadays, you can reach customers through dozens of channels. Yet email remains one of the most cost-effective means of communication. By combining target group research with a detailed understanding of the customer journey, we develop email strategies that build relationships.
Email specialists often say that you should send fewer emails, but that's not the whole story. It's not about sending fewer emails, it's about sending fewer irrelevant emails. By regularly sending valuable emails, you keep your customers engaged with your brand and encourage repeat purchases.
Nowadays, emails offer much more than just the use of someone's first name. Emails are ideal for sending personal messages and applying segmentation. Approach your customers in a targeted and relevant way, which increases the effectiveness of your communication.
This is the ideal place to speak to your target audience one-on-one. Your email database is a treasure trove of people who have consciously indicated that they want to hear from you. We activate them by sending the right (personalized) mix of emails.
When does this work against you? And how do you let your customers know that you understand them? This is different for every brand, including yours. Take advantage of our years of experience and expertise. We are happy to help you create that converting and relationship-building email strategy.
– Dana van Brugge, Head of Strategy Insights
Imagine this: you've just bought the perfect washing machine with great enthusiasm. Unfortunately, the following week you receive an email from the same store with an offer on all washing machines, now with a 20% discount. You want to avoid that painful experience. And you can.
A successful email strategy aligns with your digital marketing strategy and takes customer behavior and preferences into account.
Smart technology recognizes recent purchases and makes your email relevant by displaying matching offers such as discounts on accessories or warranties.
You offer your customer a magical user experience, which contributes to a strong relationship with your brand and ultimately higher conversion rates.
Choose smart marketing automation tools, such as Deployteq, Klaviyo, or Bloomreach. Each tool has its own advantages and disadvantages. Take advantage of our expertise and hire a technical consultant who can help you make the right choice or get more out of your current email technology.
Want to discuss your options or ask a question right away? Call 010-752 39 41, or fill in the form below and we will contact you.
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