CDP & CXP advice
Ready to build strong customer relationships
with hyperconnected technology?
Do you want to turn one-time buyers into loyal customers and build deeper, more meaningful relationships with them? Customer Data Platforms (CDP) or Customer Experience Platforms (CXP) are smart technologies that help you make real connections by automatically providing optimized and personalized user experiences.
Summary
CDP & CXP at a Glance
CDP & CXP at a Glance
A CDP consolidates customer data from various sources into a single customer view. A CXP helps you use that data to create personalized customer interactions and customer journeys. Which solution is right for you depends on your customer data, your MarTech stack, and your goals.
Clever Strategy helps with the selection, implementation, and optimization of CDP and CXP platforms, including Bloomreach, Spotler Activate, and Voyado.
What are CDPs & CXPs?
A Customer Data Platform (CDP) brings together customer data from various sources, such as your website, CRM, email marketing, and other online and offline channels. This creates a single, comprehensive view of the customer that you can use for segmentation, personalization, and marketing automation.
A Customer Experience Platform (CXP) helps you translate that customer data into relevant customer interactions—for example, through personalized content, product recommendations, and customer journeys that align with your customers’ behavior and needs.
AI and machine learning are playing an increasingly important role in this area. They help analyze customer data, identify patterns, and predict future behavior. For example, this allows you to determine the next best offer for an individual customer.
CDP or CXP: Which One Do You Need?
That depends on where you are now and what you want to achieve. Perhaps your customer data is still scattered across different systems. Or maybe you already have your data organized, but aren't making full use of it in your marketing.
The choice of platform also depends on your goals, customer data, and current MarTech stack. Examples of platforms include Bloomreach, Spotler Activate, and Voyado. We’ll help you determine which approach and technology are the best fit for your organization.
The benefits for you as a marketer
Increased relevance
Because CDPs and CXP platforms centralize and analyze all your customer data in real time, you can offer your target audience more personalized and relevant user experiences.
Efficiency and time savings
The automated processes help you save time and resources using AI better customer insights. All your data is structured and standardized, making it usable for marketing, advertising, sales, and customer service.
Stronger customer relationships
The insights from a CDP or CXP help you to better understand your customers and build stronger, more personal, and more sustainable relationships with them.
Optimized marketing
Use data-driven insights to continuously improve your marketing strategies. Thanks to the AI in these tools, you can predict future customer behavior and respond to it seamlessly.
Our Clever Approach
From consulting to optimization
We don't start with the technology—we start with what you want to achieve. Together, we'll look at your goals, customer data, customer journeys, and current MarTech stack.
We translate your ambitions into a tailored approach. This could involve a new CDP or CXP, or it could mean getting more out of your current platform.
This is how we help you get the most out of your CDP or CXP
No idea where to start? We are happy to help you determine the strategy and roll it out. Below is an example of our approach, but of course we will adapt it to your wishes, knowledge, and possibilities.
Focus on your target audience
We start with an in-depth analysis of your target audience, so we know exactly what motivates them. This allows us to identify the right touchpoints and respond specifically to their needs.
Smart touchpoints with impact
Based on the Clever Staircase of a relationship, we map out the most important contact moments.
Structural growth through our growth program
Based on our maturity model, we set clear priorities and offer a powerful start for your CDP or CXP. With our growth program, we ensure structural growth and continue to optimize together.
Success stories
Our solutions have already helped numerous customers, including Jumbo Sports, Girav, and Lucardi. Innovations that have led to higher customer satisfaction and more conversions.
Why wait any longer?
Want to discuss your options or ask a question right away? Call 010-752 39 41, or fill in the form below and we will contact you.