Marketing automation

, did you know that you can use software to automatically build loyal customer relationships?

Marketing automation allows you to automate and intelligently personalize customer journeys. Think of email campaigns, text messages, and WhatsApp messages that respond to your customers' behavior. By automating these customer journeys, you can focus on strategic plans that add value to your brand. The software ensures an efficient and personalized customer approach.

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How does marketing automation work?

Email marketing

Set up automated customer journeys and automatically send personalized emails to your leads and customers based on their interests and behavior. With marketing automation, you can easily increase engagement and conversion.

Social media marketing

Plan and publish your posts automatically. Stay consistently active, follow conversations about your brand, and connect with your audience to increase loyalty.

Lead nurturing

Nurture your leads with valuable content helps them at every step of their customer journey. By displaying and directing targeted communication, you respond to their specific needs and interests and increase the chance that they will become customers.

Lead scoring

Determine the value of your leads with a scoring model by tracking and analyzing their interactions with your brand. Build an engagement score to determine the best next best action and create effective target group segmentation. This makes your sales process more efficient and effective.

Benefits of marketing automation

Increased efficiency

Marketing Automation allows you to set up campaigns once and then run them automatically. All you have to do then is analyze and optimize.

Improving results

Marketing automation ensures that your marketing efforts are better aligned with the needs and behaviors of your target audience. This results in less marketing waste and improved results.

Personalized customer experience

Is one of your goals to build stronger relationships with your customers? content them relevant and personalized content based on their behavior and preferences. This increases customer satisfaction and loyalty, which ultimately leads to higher retention and repeat purchases.

Loyal customers

Want to turn one-time buyers into loyal customers? With marketing automation, you can send automated follow-up communications and targeted offers that help you build long-term relationships with your customers. Your customer lifetime value will improve significantly.

Better insights

Marketing automation offers extensive analysis options that enable you to make data-driven decisions and continuously optimize your marketing strategies. This gives you more and better insight into the results of your marketing campaigns.

Our unique approach

The power of technology and collaboration

At Clever Strategy, we believe in the power of technology and collaboration to achieve sustainable growth. Our marketing automation services are designed not only to help you work more efficiently but also to build strong, long-lasting relationships with your customers. With our data-driven approach and innovative technologies, we ensure that every interaction counts and that your marketing efforts yield maximum returns.

Expert and forward-thinking

We combine expertise and a forward-looking vision with a proactive and data-driven approach. Using advanced tools and techniques such as Klaviyo, Deployteq, Marigold Engage, and Bloomreach, we optimize every step of your marketing process. Our Rotterdam honesty and direct communication ensure that you are always informed and can rely on a transparent collaboration.

Partnerships, Tools & Technologies

We believe that technology has one task: to connect organizations and customers. We do this by embracing the proven marketing technology of tomorrow and using it for its intended purpose: to really get to know your customers and build relationships.