Advertising on ChatGPT

Reach potential customers as they compare solutions and providers

More and more people are using ChatGPT to discover, compare, and evaluate products, services, and providers. With ChatGPT Ads, you can be visible at the moment a search for information turns into a concrete decision.

ChatGPT Ads are now available through the Clever Strategy platform. We first identify where this adds value, then set up a controlled pilot, and determine whether scaling up makes sense based on real campaign data.

Definition

What are ChatGPT Ads?

ChatGPT Ads are advertisements that can be displayed alongside relevant conversations in ChatGPT. They are separate from the substantive response and offer users a potential next step toward a product, service, or provider. An ad can consist of a title, description, image, and link to a landing page.

Think of moments when someone is researching a product or service, comparing different solutions, seeking advice before making a decision, or looking for a suitable provider.

Advertising on ChatGPT works differently than traditional search ads. It’s less about a single keyword and more about the broader context of the conversation: what is the user trying to find out, what need are they addressing, and when is your offer relevant?

What You'll Discover with a ChatGPT Ads Demo

  • Advertising Without Keywords: See how our AI matches your ads based on the exact context and intent of the ChatGPT conversation.
  • View the sponsored cards live: Get an immediate preview of how your ad, logo, and call-to-action look within the ChatGPT interface.
  • Insight into Rates and ROI: Get a transparent estimate of click prices (CPC) and the required testing budget for your specific industry.

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Why Advertise on ChatGPT

Visible during active orientation

People don’t just use ChatGPT to look up information. They ask for advice, compare options, and explore which solution or provider best suits their situation. That makes ChatGPT particularly useful at times when potential customers haven’t yet made a final decision but are actively considering their options. With a relevant ad, you can capture their attention at exactly that moment.

Context Instead of Keywords

Tuning in to the context of the conversation

With traditional search ads, a search query is often the starting point. Within ChatGPT, the context is broader: a user can ask multiple questions, weigh different options, and become increasingly specific about what they’re looking for. Contextual cues indicate the topics and information needs for which your ad may be relevant.

That’s why we don’t just look at what someone types, but especially at the context in which your brand can offer a logical next step.

Discover ChatGPT Ads

Result

From Reach to Measurable Conversion

A campaign doesn't have to be all about impressions and clicks. Depending on the available campaign options, we can focus on goals such as website traffic, leads, sign-ups, or purchases.

We ensure seamless integration between ChatGPT Ads, conversion tracking, and your existing analytics environment—such as GA4. This provides a much more comprehensive view than simply looking at CPC or CTR.

Discuss a pilot project

  • Leads and inquiries

    Express interest after the interview.

  • Registrations and Purchases

    Revenue generated as a result of the click.

  • Conversion Rate and Cost Per Conversion

    What a click actually achieves.

  • Traffic Quality

    Whether visitors are actually a good fit for what you offer.

Target Audience

Which organizations might be interested in ChatGPT Ads?

This is particularly interesting for organizations whose potential customers need time to explore their options or weigh different possibilities against one another.

01

Business Services

02

Education and Training

03

Travel and Mobility

04

Financial Products and Insurance

05

Energy and Sustainability

06

Technology and Electronics

07

Health and Personal Care

08

E-commerce with products that require an explanation

This channel isn’t automatically suitable for every brand or every campaign. For low-cost impulse purchases or campaigns that are measured solely by direct sales, another channel may be more efficient. That’s why we don’t start by asking how much of your budget you should invest, but rather: at what point in the customer journey can ChatGPT Ads truly add value for your organization?

Investment

How much does it cost to advertise on ChatGPT?

You don’t have to start with a large advertising budget right away. Within the platform, you can launch a campaign with a daily budget starting at €20. For an initial, serious pilot, we usually recommend an advertising budget of at least €500 for a two-week period.

The advertising budget is separate from the costs associated with strategy, campaign setup, creative development, tracking, and support. Upfront, we clearly outline the budget we recommend, the cost of support, the hypothesis we’re testing, and when we’ll consider the pilot a success.

Discuss a pilot project

Our approach

Don't jump in blindly—test it systematically

New advertising channels offer opportunities, but they also bring uncertainty. That is why we are conducting a limited pilot.

We analyze your target audience, value proposition, customer journey, and existing media mix. In doing so, we identify the topics and decision-making moments where ChatGPT Ads could be relevant.

We choose a clear value proposition, campaign objective, target audience, contexts, and advertising budget. We agree in advance on which results we want to measure.

After the launch, we look beyond just clicks. We evaluate the quality of the traffic and track metrics such as leads, sign-ups, purchases, and other relevant conversions.

We analyze which ads and contexts perform best and adjust the campaign based on the results.

Will the pilot yield sufficient relevant results? If so, we’ll determine how ChatGPT Ads can become a permanent or campaign-based part of your media mix.

Discuss a pilot project

Frequently asked questions

Everything You Want to Know About ChatGPT Ads

Can't find your question here? Please contact us.

Yes. ChatGPT Ads are now available through the Clever Strategy platform, and we can set up and manage campaigns for organizations. We do assess in advance whether the channel is a good fit for your target audience, value proposition, and customer journey.

On the platform, you can start with a daily budget of €20 or more. For an initial pilot, we usually recommend an advertising budget of €500 or more for two weeks. In addition to the advertising budget, there are costs associated with strategy, campaign setup, tracking, and support, among other things.

The setup works differently than with traditional search ads. Within ad groups, you can specify contextual cues that indicate the topics and information needs for which your ad might be relevant.

That depends on the chosen campaign goal and the capabilities of the platform. We determine in advance which bidding and optimization strategy best aligns with the campaign's goal.

When the necessary conversion and optimization tools are available, campaigns can be designed around valuable actions such as inquiries, sign-ups, or purchases. Accurate conversion tracking is essential for this.

Yes. We add the appropriate tracking parameters to campaign URLs and ensure integration with GA4 and any other analytics or dashboard platforms.

No. ChatGPT Ads occupy a unique position within the customer journey and can be particularly valuable during the awareness, comparison, and consideration stages. We evaluate how this channel integrates with existing search, social, content, and brand campaigns.

Not necessarily. A click from someone who is actively comparing solutions or providers can be more valuable than a cheaper click from a less relevant context. That’s why we also look at traffic quality, conversion rate, and cost per conversion.

Our approach

Why Use ChatGPT Ads Through Clever Strategy?

01

Opportunity Assessment and Strategy

We’re exploring which questions, topics, and touchpoints within the customer journey are relevant to your brand and what role ChatGPT Ads can play alongside channels such as Google Ads, social media advertising, online video, and GEO.

02

Campaign and Account Setup

We handle the practical setup: campaign structure, ad groups, contextual signals, locations, budgets, campaign goals, and bidding and optimization strategies.

03

Ads and Landing Pages

We optimize the message, title, and description, the image, the call to action, and the connection to the landing page—so that the next step feels natural.

04

Tracking and Conversion Measurement

We set up the available conversion tracking and ensure seamless integration with, for example, GA4 and existing dashboards.

05

Optimization and Scaling Up

We analyze performance at the campaign, ad group, and ad levels, and make adjustments based on clicks, traffic quality, conversions, and cost per conversion.

A practical example

“Which marketing agency can help us increase our visibility in AI while also improving our online campaigns?”

This is an interesting opportunity for Clever Strategy: a relevant ad can highlight our combination of GEO, media strategy, and performance marketing and direct users to a suitable landing page.

GEO and ChatGPT Ads complement each other

Read more

Organic visibility in AI responses and paid visibility through ChatGPT Ads are two distinct disciplines. With GEO, we work to increase the likelihood that AI systems will understand your brand, content, and expertise and incorporate them into relevant responses. With ChatGPT Ads, you purchase additional visibility around conversations in which your offering may be relevant.

Both can reinforce each other:

  • GEO is building long-term organic visibility
  • ChatGPT Ads provide immediate paid visibility
  • Campaign data provides insight into interesting topics and contexts
  • Those insights can then be used for content and GEO optimization

That's why we don't view ChatGPT Ads as a standalone channel, but rather as part of your overall search, content, and media strategy.

Partnering with Clever

The benefits

Assess first, then invest

First, we'll explore what role ChatGPT Ads can play in your customer journey and media mix.

Start small, learn in a controlled way

We start with a clear hypothesis and build on it based on the results.

Measuring More Than Just Clicks

We don't just look at reach, CTR, and CPC; we focus primarily on the quality of the traffic and its contribution to valuable conversions.

Media, GEO, and Data Combined

We combine expertise in paid media with GEO, analytics, and conversion optimization.

Comprehensive support

From strategy and campaign planning to creation, tracking, analysis, and optimization: we guide you through the entire process.

Scaling Up Based on Data

We will continue to invest when the results warrant it, without immediately committing large budgets.

Ready to try out ChatGPT Ads?

The channel is available. The key question is no longer whether you can get started, but whether ChatGPT Ads can add sufficient value for your organization. We identify where the opportunities lie, set up a measurable pilot, and use real campaign data to assess whether further investment makes sense. You can get started for as little as €20 per day; for an initial two-week pilot, we recommend an advertising budget starting at €500.

Femke Evers

Ready to get started with ChatGPT Ads? Would you like to brainstorm first? That’s fine—we’d love to talk.

Call 010-752 39 41, or fill in the form below and we will contact you.

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