Hunkemöller
A great partnership since 2016
Hunkemöller is perhaps the best-known lingerie chain in Europe, with more than 940 stores in 21 countries. We have been supporting Hunkemöller in their online marketing activities in various areas since 2016. It's a great partnership that has even resulted in two Selligent Awards!
The loyalty program for Hunkemöller is something we are very proud of. And for good reason; it was rewarded with a Selligent Award for ‘Exceptional loyalty program 2019’! In 2020, the collaboration between Hunkemöller and Clever Strategy was once again rewarded with a great prize from Selligent. This time for using the power of AI in email. With the help of one of the functionalities of the AI module within Selligent – Selligent Cortex – we set up smart audiences for Hunkemöller.
By making smart use of all available website and customer data, customer profiles are built up and targeting can be improved. Sending fewer emails and focusing on targeting resulted in greater engagement. The open rate of the emails sent increased by 23% and there were more online conversions. This led to a visible increase in turnover. The CTR was even 44% higher than in previous campaigns. A great result! Want to know everything about this case?
Data
Data is indispensable in a well-founded strategy. At Clever Strategy, we work in a results-oriented manner, and this is impossible without good data. It is not without reason that we base our methodology on fact-based and data-driven marketing. We also make smart use of this for Hunkemöller. We have built connectors that allow us to bundle all data at one central data point: Selligent.
All data we collect from the website and emails is stored in Selligent. We use this data for marketing purposes to approach consumers in a relevant way and to always be there at the right moment. For example, emails are provided with products related to orders placed in the past, and subscribers are shown other items of this type based on their specified fit.
Automated reports
Automated reports have been developed to give Hunkemöller's marketers a clear insight into the data. These reports allow them to quickly and easily extract useful information, such as fluctuations in the number of newsletter subscribers and the number of promotional emails sent.
Email marketing
Clever Strategy has also made a contribution in the field of email marketing outside of the loyalty program. We have experienced great developments in this area over the past few years.
Email template
A good system is nothing without a good email template. That is why an email template has been created that Hunkemöller can use to format emails, with space for personalized content. User-friendly and very handy! All communication from these emails is centralized via Selligent. This makes it possible to measure data in a qualitative way.
If you would like to discuss ideas, I would be interested in talking to you. We have completed many projects. It would be great to share our experiences and find out what we can do for you!
Call 010-752 39 41, or fill in the form below and we will contact you.
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