15 Minutes on Tomorrow's Marketing
Marketing is changing at a rapid pace. But which trends really matter? And more importantly, what do they mean for your organization?
In *Clever Minds*, Kjeld Piek talks with experts about the future of marketing—from AI and GEO to experience marketing and changing customer behavior.
Short conversations, big insights. In about 15 minutes, you’ll gain a fresh perspective on a current marketing issue, a critical look at what’s changing, and practical tips you can put to use tomorrow. Listen to the episodes on your favorite podcast app or watch the video.
How can you truly integrate AI into your work?
Using AI is one thing; deriving sustained value from it as an organization is quite another. Kjeld Piek sits down with Robert van der Zwart to discuss why AI transformation doesn’t start with tools, but with people, processes, and a different way of working.
From SEO to GEO: How Do You Make It onto the GEO Shortlist?
You may rank at the top of Google, but does ChatGPT, Claude, or Gemini also recommend your brand? Kjeld Piek talks with Martin van Kranenburg about how to find out where your brand stands right now—and what you can do to increase the likelihood that AI will recommend your brand.
Experience Marketing: What Will Tomorrow's Customer Relationships Look Like?
What happens when systems become increasingly capable of determining on their own when, where, and how you communicate with customers? Kjeld Piek sits down with Wouter Vos to discuss Experience Marketing, the evolving role of the marketer, and how technology can help build more relevant customer relationships.
There are plenty of podcasts where you can listen to an interesting conversation for an hour and a half. With Clever Minds, we want to get right to the point. After 15 minutes, you’ll have a new insight—and you’ll know what first step you can take tomorrow.
We look beyond the latest tools and trends to the changes driving them. From AI and shifting customer behavior to GEO and Experience Marketing: what’s really changing, and what does that mean for your organization, your customers, and the way you work?
Every episode ends with the same takeaway: what can you do differently starting tomorrow? That way, it’s not just inspiration—you’ll walk away with a concrete idea or action to apply in your own practice.
Yes, that's possible. Send us a message, and we'd love to grab a coffee with you sometime!
New technology is interesting. The change behind it is even more interesting.
AI, GEO, Experience Marketing, and changing customer behavior are evolving at a rapid pace. At Clever Minds, we therefore look not only at what’s new, but especially at what is fundamentally changing for organizations, marketers, and their customers.
Kjeld Piek discusses this every two weeks with an expert in the field. Strategic where necessary, practical where possible.
Do you have an idea, vision, or practical experience that could inspire marketers? Kjeld would love to talk with you for the next episode of Clever Minds.